MultiChoice Supports Nigerian Government’s Covid-19 Efforts with N250m

MultiChoice Nigeria has supported government’s Covid-19 efforts with a N250 million in donation as well as test kits for the fight against the disease.

As a way of ameliorating the impact of the Coronavirus pandemic outbreak in Nigeria, the Managers of DStv and GOtv, donated N200 million to the Federal government gave N50million to the Lagos State government.

The company also pledged 10,000 certified test kits to the Nigeria Centre for Disease Control (NCDC), donated another N550 million worth of inventory for creating awareness on COVID-19 prevention and tips in 5 different languages (English, Pidgin, Ibo, Yoruba and Hausa) as well as re-echoing key information on the pandemic such as COVID-19 helplines and PSAs on more than 10 channels across DStv and GOtv.

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The gesture by Multichoice Nigeria joins other good-spirited individuals and private companies in the fight against the Covid-19 virus such as Femi Otedola, Aliko Dangote, First Bank of Nigeria Limited, Tony Elumelu, Herbert Wigwe, Guaranty Trust Bank, Abdulsamad Rabiu, Jim Ovia, Segun Agbaje and many more.

In an official statement signed by MultiChoice CEO, Jude Ugbe on Wednesday April 1, 2020, it said that the intervention is in line with its values as a responsible corporate organisation and as a leader in the media and creative sector.

It also maintained that the effort is directed at “supporting the authorities in fighting the pandemic and reducing its attendant impact on Nigeria’s national economy.”

“The leading entertainment and media company’s contribution in the fight against COVID-19 includes cash support of N200 million and N50 million to the Federal and Lagos State Governments respectively, the donation of 10,000 certified test kits to the NCDC.

“We have committed N550 million worth of Inventory to public service announcements in our indigenous languages in addition to English and Pidgin to ensure that every Nigerian understands how to prevent COVID-19 or call for help through the NCDC helplines,” Mr Ugbe was quoted saying.

“Public Service Announcement COVID-19 prevention tips in English, Pidgin, Ibo, Yoruba and Hausa languages as well as approved inventory worth over N550m highlighting the CDC’s COVID-19 Helplines and PSAs on more than 10 channels across DStv and GOtv,” the statement added.

As the impact of the outbreak continues to hamper business activities as well as that of the creative industry, Multichoice noted that it “would cover the remuneration for engaged creative industry professionals whose productions have been disrupted as a result of the pandemic, with a sum of up to N500 million.”

“The outbreak has also had a direct impact on individual businesses and general economic activities. Nigeria’s creative industry has been particularly affected, with ongoing productions suspended in response to the government’s advisory on public gatherings and social distancing.

“There is the creative industry salary payment of up to N400 million will offer a much needed financial reprieve for producers, actors, and technical talent currently contracted to MultiChoice Nigeria, whose livelihoods have been disrupted by the pandemic.”

MultiChoice is a South African company that manages the DStv Satellite Television service, a major satellite TV service in Sub-Saharan Africa. The company came to be out of the subscriber-management branch of the M-Net Terrestrial Pay-TV company, and broadcasts the full range of M-Net channels on the DStv service.

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